AI CRO platform — DTC / E‑commerce / Hi‑tech
AI agents that find, test and fix funnel leaks
We sell certainty about where a funnel leaks revenue — then the engine that recovers it.
AI agents deployed on a brand's own site: continuous conversion audits, pre-registered A/B tests, and journey personalization measured against holdouts — supervised by CRO strategists.
- 24/7funnel & tracking monitoring
- $-rankedevery leak priced in revenue
- Pre-registeredtests called by rules
- Per-segmentmeasured against holdouts
Not a projection — ~30% CR uplift, measured at SodaStream ↗
Trusted by leaders across sectors
01 Score the funnel
Every step gets a number.
Opinions about your funnel are cheap. We walk the whole journey, score each step against checks specific to its job, and attach a monthly figure to what the gap is worth — so the argument moves from taste to arithmetic.
- Landing page8.5/10Healthy
Message scent carries from the ad. Nothing to fix first.
- Product page6.2/10Leak
Spec density pushes add-to-cart below the fold on mobile.
$42,000recoverable / mo
- Cart9.0/10Healthy
Shipping threshold and edit-in-place both doing their job.
- Checkout5.1/10Critical
Trust and payment signals absent at the step that decides it.
$85,000recoverable / mo
Worked example, not a client's data. Your scan reflects your own funnel, tracking and traffic — and the recoverable figure is only ever as good as the analytics behind it, which we check before we quote one.
We run this live on your own site during the call — not a prepared teardown, not a canned example.
02 What we run
The whole surface, not one slice.
Conversion rarely breaks in one place. These are the disciplines we bring to it — picked per engagement against what your funnel data actually says, never sold as a bundle.
01Find the leak
Funnel diagnostics & scoring
Landing → PDP → cart → checkout, or signup → activation. Every step scored, every leak priced.
04Find the leak
Analytics & tracking
GA4, GTM and pixels verified firing in a real browser. Broken tracking poisons every decision after it.
02Fix it, prove it
Experimentation programmes
A/B and multivariate tests with pre-registered metrics, guardrails on AOV and refunds, and honest calls.
03Fix it, prove it
Personalization & segmentation
Journeys tuned per audience and measured against a holdout, so lift is proven rather than assumed.
05Fix it, prove it
Conversion copy & UX
Wireframes, page copy and interface changes written to be tested, not just admired.
07Fix it, prove it
Landing pages for paid
The pages your ad spend lands on, built as measurable variants rather than one-off campaigns.
06Scale the practice
AI employees & automation
Agents that scan, test and personalize around the clock, and check each other before anything ships — proposing in Suggest mode or acting in Autopilot within guardrails you set. Beside your team, never in place of the call.
08Scale the practice
Strategy, roadmaps & training
An ICE-scored roadmap your team can read and run, plus the workshops to hand the practice over.
Bring the problem, not the service list. Half an hour is usually enough to tell which of these moves your number — and which would be theatre.
03 How you work with us
Three ways in. One method.
What separates them is how much of the work sits with us and how much sits with your team — not how many features you unlock. All three start with the same call.
- One-time
Growth & CRO Audit
A structured teardown of your funnel.
A full pass over the conversion journey — analytics, recorded behaviour and heuristic review — ending in a prioritized experiment roadmap. Your team can run it, or we can run it together.
- Most popularMonthly retainer
Fractional Growth / CRO Lead
Continuous, compounding experimentation.
We embed with your team as your growth lead and own the testing roadmap end to end — research, hypotheses, wireframes, copy, QA and readouts, every week.
- Strategic
Advisory & Team Training
Build the capability in-house.
For founders, C-level and product teams who want the experimentation culture to live with their own people. We set up the programme and hand it over.
Swipe for all three →
Not sure which fits? and we'll tell you which one we think you need — including if that is none of them yet. Scope and price are set against your traffic and stack, never off a rate card.
04 Who we help
Two playbooks. One discipline.
Carts and signup funnels leak for the same reasons. The evidence standard never moves — only the surface it runs on.
E-commerce · DTC · Retail brands
Turn store traffic into revenue
Your traffic is already paid for — the job is making it convert. From the first scroll on a PDP to the final tap at checkout, the agents score every step, test the fixes against a control, and tailor the journey per audience.
- PDP and collection pages tested to sell, not just inform.
- Checkout and cart friction found, priced, and fixed against control.
- Subscription and bundle flows optimized for AOV, not just conversion.
- On-site segmentation that speaks to each shopper segment, holdout-measured.
Measured results from BamLoops case studies — not projections.
05 Proof of concept
Results from the method.

A structured A/B program lifted SodaStream's subscription conversion by roughly 30%.
SodaStream · Subscribe & SaveRan with: Experimentation programmes
Checkout friction and trust fixes drove a +20% conversion lift on Shopify.
SodaStream · Shopify checkoutRan with: Conversion copy & UX
An AI agent platform cut landing-page delivery from weeks to on-demand.
Lumen · AI agent platformRan with: AI tooling & automationEvery one of these started the same way — half an hour, a funnel on screen, and a decision about whether there was enough here to be worth doing.
Next step
Find the revenue you're leaving on the table.
Thirty minutes on your own funnel — where it leaks, what that is worth per month, and whether an audit would pay for itself. If it wouldn't, we'll say so on the call.